By: Daniel Rosehill
PR And Thought Leadership For Technology Clients
Integrated service offering to explain and influence
PUBLIC RELATIONS AND
DSR GHOSTWRITING CLIENTS HAVE INCLUDED
WHAT CAN THOUGHT LEADERSHIP PR DO FOR US?
Download a free white paper to learn:
— The advantages of well-executed thought leadership —
— The differences between thought leadership and content marketing —
— How thought leadership and content marketing can be used together —
Your Thought Leadership PR And Writing Needs Covered
✏️ Core capabilities and writing project specialties:
Articles | Books | Case Studies | Ebooks | PR Materials | Speeches | White Papers
✏️ Complementary services and strategy planning:
Tech Public Relations | Placement | Strategy and Campaign Planning
✏️ Technology niches and subject matter expertise:
Cutting-edge B2B and B2C technology, including:
IoT | AI and ML | Cybersecurity | Backup and recovery | Cloud | Open source and Linux.
Copywriting (incl. landing pages, email copy), social media, microcopy, translation. Other people do these better!
About Daniel Rosehill,
Independent PR Consultant And Thought Leadership Writer; Focus: Technology
Daniel Rosehill (BCL MA) is a technology writer and public relations (PR) consultant based in Jerusalem with almost 10 years’ writing experience straddling both in-house marketing and editorial roles.
He has assisted entrepreneurs, marketing agencies, and multinational corporations with developing and executing successful and performant thought leadership campaigns.
Daniel specializes in working with clients in the technology sector to develop editorial-standard writing for use in thought leadership campaigns for delivery in print, in pixel, and by speech.
Qualifications, Certifications, Professional Associations
His writing, as a bylined contributor, has been published in Entrepreneur, Geopolitical Monitor, Linux Hint, Linux Magazine, and others. His ghostwritten work has appeared in publications and corporate blogs ranging from CIO.com to cybersecurity trade media publications.
Daniel holds a Master’s degree in Political Journalism (City University London) and a Bachelor’s degree in Law (University College Cork, Ireland) and is a Professional Member of the Association of Ghostwriters. He is currently studying towards achieving his first AWS certification and was named one of Cybercrime Magazine’s top ten cybersecurity ghostwriters to watch for 2021 as well as one of SoftwareWorld’s Top 50 B2B SaaS Freelance Writers.
✍️ Niches / Subject Matter Expertise ✍️
Blending communications and writing experience with a fluency in technology, Daniel has longstanding experience, backed by a client writing portfolio and bylined writing, communicating about a variety of technology topics. Some recurrent ones include:
B2B/ enterprise and business technology:
- Artificial intelligence (AI) and machine learning (ML) applications;
- Backup and disaster recovery (DR); business continuity management (BCM)
- Cloud computing, infrastructure, and Linux;
- Containerization and Docker
- Customer experience (CX), omnichannel, and ecommerce;
- The Internet of Things (IoT) and industrial use-cases;
- Marketing automation, MarTech, CRM, ERP — and other enterprise technology
- SaaS solutions
- VoIP tools
B2C / consumer technology:
- Antivirus products
- Invoicing and accounting platforms
- Web hosting
What is Thought Leadership?
And What Can It Do For Me / My Organization?
Read Insight: What can thought leadership do for you or your organization?
Listen To Podcast: What is thought leadership and how is it different from content marketing and PR?
Articles and blogs from $350 ($280 for agencies)
White papers from $2,000
Nonfiction books and memoirs from $10,000
“Daniel is an incredibly capable writer who has shown us the important of building and maintaining relationships with key media outlets and furthered our brand positioning and thought leadership in Europe and the US.”
? VP of Marketing, SaaS company
“Daniel is a terrific writer with a deep understanding of technology.”
? Water tech startup CEO
Thought Leadership: Key Benefits
Effective thought leadership’s research-validated benefits for brand recognition, growth enablement, and reputation management affecting both soft metrics (perception) and business wins:
|Effective thought leadership can build trust in your organization, win you major selling opportunities, and forge lasting relationships with prospects. (For more, read my key takeaways from the latest Edelman/LinkedIn study).|
|Thought leadership can educate customers about your product/service and provide them with enough proof about your value to steer them towards making significant purchasing decisions.|
|Thought leadership can provide you, or your organization, with the online credibility necessary to support your broader public relations (PR). If you’re in the policy space, an organized thought leadership campaign can ensure that your talking points remain consistent across media.|
|Well-received thought leadership can begin a cascade of further promotional opportunities. DSR Ghostwriting can support you every step of the way — from your first article through to your biggest keynote — or provide an end-to-end service including ideation and placement.|
Sounds like what you or your organization are trying to achieve? A thought leadership campaign might help you reach your objectives faster
Daniel has a strong personal interest in Linux and cloud computing and has contributed technology reviews and articles on these and associated topics for clients across the world.
These days, his work centers around producing authoritative and persuasive pieces of writing that help technology and public sector clients establish authority and steer prospects down sales and marketing funnels.
For more information, click here
Recent Thought Leadership Clients and Projects
?️ LEO SATELLITE WHITE PAPER FOR GLOBAL FINTECH LEADER ?️
Project: White paper outlining how Low Earth Orbit (LEO) satellites are enabling new payments solutions for cruise liners and merchants at sea by solving the industry’s traditional connectivity challenges.
Client: Publicly listed financial services and technology company with more than 2,500 worldwide employees.
? DATA BREACH ANALYSES FOR CYBERSECURITY API ?
Project: A series of technical analyses reporting on intercepted forum chatter and educating its customers — including national law enforcement and intelligence agencies — on effective query building to improve automated early detection.
Client: Structured web data API provider.
?️ CX ARTICLES FOR MULTINATIONAL AGENCY EXECUTIVE ?️
Project: Thought leadership articles positioning the author as an authority on multinational e-commerce and the importance of localized customer experience (CX).
Client: C-level executive at an award winning digital transformation agency with more than 1,000 employees.
—EBOOK AND BOOK PROJECTS – SHARED PRIVATELY—
? Thought Leadership PR and Writing: Offering Outline ?
✓ Good fit projects (and clients):
- Articles, e-books, speeches, white papers, books
- Media monitoring, distribution and media relations
- Writing and PR for B2B & B2C technology companies, executives, and agencies serving the sector.
- Policymakers and political communicators (including politicians, diplomats, and NGO staff.)
- Clients that want to write about a technology niche such as the IoT, cloud computing, or data recovery
✖ Bad fit projects:
- Academic ghostwriting
- Social media
- Copywriting projects (landing pages, email marketing campaigns, direct response copywriting)
- Full details here.
Specializing in PR And Thought Leadership For Technology Clients
Samples, case studies, testimonials, and references available via password-protected portfolio.
|5 years’ client experience||4 years’ in-house experience managing MarCom and PR|
|3 years’ freelance journalism||Masters degree in Political Journalism (City University London)|
Articles Published In
TECHNOLOGY WEBSITES AND TRADE MEDIA
OP-EDS, ON-SITE, AND CONTRIBUTED THOUGHT LEADERSHIP
LINUX AND TECHNOLOGY
(AS BYLINED WRITING)
POLITICS AND THE MIDDLE EAST