What Do You Need Written Today?
(Things I don’t do: social media, microcopy, copywriting).
Things I Write About: Interesting and cutting-edge technology particularly in the B2B domain, including: IoT, AI and ML, cybersecurity, backup and recovery, cloud and infrastructure (incl. serverless), open source and Linux.
Daniel Rosehill is a technology writer and communications consultant based in Jerusalem with almost 10 years’ writing experience and experience straddling both in-house marketing and editorial.
Daniel specializes in working with technology companies and public sector clients to develop editorial-standard writing for use in thought leadership campaigns for delivery in print, in pixel, and by speech.
Daniel has longstanding experience, backed by diverse portfolio samples, writing about a variety of technology topics, including:
Enterprise and business technology:
- Artificial intelligence (AI) and machine learning (ML) applications;
- Cloud computing, infrastructure, and Linux;
- Customer experience (CX), omnichannel, and ecommerce;
- Backup and disaster recovery (DR);
- The Internet of Things (IoT) and industrial use-cases;
- Marketing automation, MarTech, CRM, ERP — and other enterprise technology
- SaaS solutions
- VoIP tools
- Antivirus products
- Invoicing and accounting platforms
- Web hosting
Daniel’s in-house experience, prior to founding DSR Ghostwriting, included managing marketing communications (MarCom) at two SaaS companies (political technology, IIoT), working at an international PR agency, and founding and editing a university news website.
As an (occasional) freelance journalist, Daniel has contributed articlesfor publications including geopolitical intelligence providers, Linux websites, IrishCentral (Irish-America’s leading media outlet) , business-focused publications and trade media outlets.
Daniel recently published The Confused Freelancer’s Guide to Technology (1st Ed.) which is available in e-book and paperback format.
Daniel is a graduate of University College Cork (BCL / Law) and City University, London (MA / Political Journalism).
Podcast: What is thought leadership and how is it different from content marketing and PR?
|Effective thought leadership can build trust in your organization, win you major selling opportunities, and forge lasting relationships with prospects. (For more, read my key takeaways from the latest Edelman/LinkedIn study).|
|Thought leadership can educate customers about your product/service and provide them with enough proof about your value to steer them towards making significant purchasing decisions.|
|Thought leadership can provide you, or your organization, with the online credibility necessary to support your broader public relations (PR). If you’re in the policy space, an organized thought leadership campaign can ensure that your talking points remain consistent across media.|
|Well-received thought leadership can begin a cascade of further promotional opportunities. DSR Ghostwriting can support you every step of the way — from your first article through to your biggest keynote — or provide an end-to-end service including ideation and placement.|
If any of the above are true, then you or your organization might benefit from rolling out a thought leadership-based marketing program.
Daniel has a strong personal interest in Linux and cloud computing and has contributed technology reviews and articles on these and associated topics for clients across the world.
These days, his work centers around producing authoritative and persuasive pieces of writing that help technology and public sector clients establish authority and steer prospects down sales and marketing funnels.
Recent Clients and Projects
🛰️ LEO SATELLITE WHITE PAPER FOR GLOBAL FINTECH LEADER 🛰️
Project: White paper outlining how Low Earth Orbit (LEO) satellites are enabling new payments solutions for cruise liners and merchants at sea by solving the industry’s traditional connectivity challenges.
Client: Publicly listed financial services and technology company with more than 2,500 worldwide employees.
🔒 DATA BREACH ANALYSES FOR CYBERSECURITY API 🔒
Project: A series of technical analyses reporting on intercepted forum chatter and educating its customers — including national law enforcement and intelligence agencies — on effective query building to improve automated early detection.
Client: Structured web data API provider.
🛣️ CX ARTICLES FOR MULTINATIONAL AGENCY EXECUTIVE 🛣️
Project: Thought leadership articles positioning the author as an authority on multinational e-commerce and the importance of localized customer experience (CX).
Client: C-level executive at an award winning digital transformation agency with more than 1,000 employees.
—EBOOK AND BOOK PROJECTS – SHARED PRIVATELY—
Typical Clients and Topics
✓ Good fit projects (and clients):
- Articles, e-books, speeches, white papers, books
- B2B & B2C technology companies, executives, and agencies serving the sector.
- Policymakers and political communicators (including politicians, diplomats, and NGO staff.)
- Clients that want to write about a technology niche such as the IoT, cloud computing, or data recovery
✖ Bad fit projects:
- Academic ghostwriting
- Social media
- Copywriting projects (landing pages, email marketing campaigns, direct response copywriting)
- Full details here.
Specialist in Writing
Samples, case studies, testimonials, and references available via password-protected portfolio.
|4 years’ ghostwriting for clients||4 years’ in-house (MarCom management and PR)|
|3 years’ freelance journalism||Masters degree in Political Journalism (City University London)|
As Seen In
TECHNOLOGY WEBSITES AND TRADE MEDIA
OP-EDS, ON-SITE, AND CONTRIBUTED THOUGHT LEADERSHIP
LINUX AND TECHNOLOGY
(AS BYLINED WRITING)
POLITICS AND THE MIDDLE EAST