05: Everything about email
Email is a vital tool in the arsenal of a freelancer or small business owner!
Here are some useful things you might need to know about it if you’re just getting set up.
In this episode, I go over:
- Gmail vs branded email
- What G-Suite (formerly Google Apps) does
- The default email system that typically comes packed with hosting subscriptions
- Catchalls, forwarders, and why they are helpful
- Dedicated SMTP servers for bulk email marketing
- DKIM, SPF, and why authentication is important for better deliverability Some email marketing basics, including GDPR and avoiding having your email blacklisted