DSR Ghostwriting > DSR Ghostwriting Podcast > Episodes > 06: Cold email marketing platforms (and GDPR)

Episodes

06: Cold email marketing platforms (and GDPR)

Did you know that there’s a whole category of SaaS products for initiating cold email marketing sequences that isn’t Customer Relationship Management (CRM)?

In this episode, I discuss:

  • Self-hosted vs SaaS CRM and my recent attempt to find a cloud CRM with a powerful automation builder like Zoho (see my reviews of Zoho, Salesmate, and AgileCRM on my personal blog here).
  • Why cold emailing platforms / sales automation tools are better tools to manage the heavy-lifting of cold prospecting.
  • Some typical features of such platforms: prospect importing, template development, cadence/drip email campaign buildling, automated follow-ups.
  • GDPR and cold email marketing: some best-practices; the storage limitation; explaining your legitimate purpose; unsubscribe and opt-out links.
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Daniel Rosehill

Daniel Rosehill is the founder of DSR Ghostwriting, a writing service focused on helping technology entrepreneurs, agencies, and companies plan and execute thought leadership campaigns.