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13: Thought Leadership vs. Content Marketing: What Are The Differences?

Thought leadership and content marketing both generate a lot of excitement and interest among marketers, but a lot of producers (mistakenly) think that thought leadership is simply content marketing in executive clothing. This is not the case!

In this episode of the DSR Ghostwriting Podcast, I run through my first article for Entrepreneur.com entitled ‘The 4 Key Differences Between Thought Leadership and Content Marketing’I cover:

  • The different mechanisms through which thought leadership and content marketing work to position the authoring party as a reliable potential vendor
  • How thought leadership exchanges quality, original insights for executive attention while content marketing exchanges value and educational information
  • Where thought leadership and content marketing sit in sales and marketing funnels
  • Distribution channels: onsite vs. offsite and managed vs. unmanaged. How thought leadership and content marketing authors need to plan for different routes to audience
  • How content marketing and thought leadership can be used in conjunction

Entrepreneur post:https://www.entrepreneur.com/article/358323

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Daniel Rosehill

Daniel Rosehill is the founder of DSR Ghostwriting, a writing service focused on helping technology entrepreneurs, agencies, and companies plan and execute thought leadership campaigns.