03: CRMs for freelancers and SMBs
What are Customer Relationship Management (CRM) tools and why might you need one for your freelancing operation or small business?I discuss:
- What CRMs do
- The difference between self-hosted (and often open-source) CRMs and SaaS options
- The benefits of CRMs versus handling outreach from your inbox
- Marketing automation, workflows, and why you should be using them to automate your client outreach