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Content Marketing Strategy and Thought Leadership Strategy

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It is a widely accepted truth among writers that a good outline makes for a good piece of writing.

And likewise — you shouldn’t start an organized thought leadership campaign without first having a clear idea of:

• What you want to say;
• Why you want to say it, and
• Who you want to say it to (which will inform where you want to say it)

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Although writing blogs and articles; case studies and white papers; books and e-books and keynote speeches can all contribute to establishing and cementing your reputation as a thought-leader in your industry, in order for these efforts to be as effective as possible, it’s important that they are strategized, honed, and directed from the very outset.

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For thought leadership strategy development package(s)

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I offer two strategy packages designed with this very purpose in mind — both of which are geared towards producing a roadmap document to set down the direction, tone, and objectives for the campaign.

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Thought Leadership Strategy Planning Service

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Both of these packages are focused around brand positioning, personal and/or company reputation management, high-level messaging, and heightening overall market awareness so should work in close alignment with an overarching Public Relations (PR) or marketing strategy. They do not involve the provision of SEO services. For best results, they should be complemented by an in-house or out-of-house resource specialized in digital marketing.

See also: Does your thought leadership campaign need a strategy document?

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